Improving Your Real Estate Marketing Results

Improving Your Real Estate Marketing Results

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With the abundance of information online, home buyers and sellers today are getting more sophisticated than ever. Is your existing real estate marketing strategy aligned well this digital revolution? Is your existing marketing strategy giving you the desired outcome? If you are missing on your networking efforts or lagging behind effective lead generation and acquiring new clients, perhaps it is time to re-assess your marketing efforts. Here are a few tips that can help you get the most out of real estate marketing initiatives:

Real Estate Marketing Optimization

1. Develop an effective content marketing strategy

Content marketing is not merely a catchphrase in the back-lanes of online marketing strategy and search engine optimization. If you can create an effective content strategy for your real estate business, it can be a powerful tool to promote your business in a number of ways:

  • Brings in heavy traffic and generate meaningful, relevant leads.
  • Builds brand authority and brand awareness.
  • Helps in better rankings in organic search results, improving your brand’s visibility.
  • Integrates perfectly with your social media marketing initiatives.

2. Create meaningful content

Most of the times the purpose of writing content such as for blog posts and e-newsletters is to create awareness about your services. But making it sales-heavy may not work for your audience all the time, who is looking for some useful, meaningful all-encompassing content. Your aim should be to build an image for yourself so that audience turns to you for an expert real-estate advice every time. How can you achieve this?

  • Share information on the latest trends in the real estate markets.
  • Share community specific information in terms of up-coming events, best neighborhoods, updated listings, etc.
  • Write blogs that prepare both buyers and sellers for their real estate journey.
  • Use different content formats to distribute and promote your content. There are plenty of options to choose from so that you can create several posts in various avatars and still retain your audience attention, for example guest blogs, SMS, periodic newsletters, e-mail campaigns, e-newsletters, social media posts, discussion forums and groups and landing pages, etc.

3. Incorporate key words

Whether it is a blog, e-newsletter or a social media post, your content need careful sprinkling of strategic keywords that can help search engines to determine the integrity of your digital identity, making your more visible and rank you higher in search results. Your header tags, meta-tag descriptions, URLs, content titles, headlines and of course the main content body are all great places to incorporate keywords for your web pages and blog posts.

4. Create user-friendly website and make it mobile

The design elements on your real estate website should make way for an easy navigation. It may outclass your competition’s websites in terms of a sleek and sophisticated design but if your target audience find your website confusing or difficult to navigate, they will soon lose interest. And equally important is to make your website mobile friendly. Not to underestimate the immense popularity and unprecedented usage of smart phones and tablets, having a website digitally optimized for mobile usage is one smart move for people in real estate business. Investing in responsive web design and making your website more fluid – where content moves freely regardless of platforms and devices – will offer an incredible user experience and bring in more relevant visitors you may otherwise be missing on.

5. Leverage social media

Integrate your real estate marketing initiatives with social media. It is a world of always-connected people out there and that is the reason why social media can take your content marketing strategy a notch higher. How to achieve the most successful outcomes when it comes to leverage social media? Here are a few tips:

  • Plan what social media platforms aligns best for your company’s target audience as well as your brand positioning beliefs.
  • Make it easy for your readers to share your content by giving options like Facebook Share button, LinkedIn, Google Plus and Twitter on your posts.
  • Build a clear plan how to integrate multiple social media platforms to create a controlling, cohesive marketing strategy that helps you bring in more visitors and generate meaningful leads.
  • Engage your customers and encourage them to tell their story on social media platforms. According to marketing experts, some of the most credible and trust-inspiring stories come from the customers. Comments, thoughts and personalized stories from real-time customers can infuse more life in your marketing efforts than any other digital or off-line initiative you may be planning to invest in.

6. Invest in video marketing

Did you know the human brain is capable of processing visuals 60,000 times faster than it can process text? It is evident in the way we are invariably attracted towards catchy visuals, for example infographics and videos. Also, according to the marketing experts, people are more inclined to share videos than textual updates. That is why video marketing is gaining dominance in the digital marketing strategy in practically every industry and real estate market is no exception. Short videos about your real estate business, customer’s testimonials, property tours and community tours is a great way to engage your customers, translating into better conversion rates. In fact, millennials actually prefer to explore the property online first to assess its best features and assets before making an actual tour. It is a win-win situation when you are able to promote your brand, encourage your existing clients to share how your services touched their lives or made their lives easy, acquire new customers and cater to the demands of today’s generation by giving them relevant information online, all at one place.

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